Jalen Law Limited Edition Girls Gotta Run-Adjustable Tote Bag
Jalen Law Limited Edition Girls Gotta Run-Adjustable Tote Bag
This GGRF x Jalen Law collaboration concept is dedicated to empowering the current and future generation of Ethiopian girls through education and sport, fostering a safe and prosperous community. The visual intent is to create a captivating experience, portraying the girls in dynamic running poses that convey their determination, discipline, and enjoyment of the journey. The design features the breathtaking Ethiopian highlands as a backdrop, symbolizing the beauty of their surroundings and heritage. Recognizing the symbiotic relationship between language and culture, the concept is tightly woven with Amharic words such as "running," "education," and "empowerment," reflecting the core values of Girls Gotta Run and closely tying the design to Ethiopian culture.